How to get people to do what you need: 11 psychological tricks

In life, situations often arise when it is required to get a partner to perform certain actions and at the same time create the illusion that he came to the decision to perform certain actions on his own. In these cases, applied psychology, an extremely important and useful science, can come to the rescue. Almost everyone is amenable to suggestion, it's just that each person has his own "buttons", by pressing which specialists and connoisseurs of souls are able to achieve their goals.

These strategies also have a downside. People who have the skills of suggestion, even if they do not use them, can themselves successfully avoid attempts to manipulate them. In general, as the ancient Romans said, forewarned is forearmed.

Below are some tricks with which you can achieve a lot. How to use this knowledge, each reader is free to decide for himself - this is a situational and ethical question.

1. Use of "baits"

You can call this personal quality frugality or greed, it all depends on the circumstances and motivation, but the desire to save money is inherent in almost all sane people. Any buyer is “led” to the words “promotion”, “discount” and “hot sale”, even if the product is sold at the most regular price. In addition, this method is applicable in cases where there are problems with the sale of expensive products. In a set with them, you can offer a cheap product with a big discount, and in some cases even for free (including its cost in the total price).

2. Creation of the necessary surroundings

People most often think stereotypically, preparing to fight back attempts to impose something on them. Things go much more successfully when the environment in which the manipulation of consciousness is carried out does not correspond to the image that the potential “victim” managed to form in her imagination. For example, difficult negotiations can be conducted in an official place (conference room), but in an ordinary cafeteria they will give the best result.

3. Favors

Psychologists often point to this method of influence, despite its obvious lack of originality and even hackneyedness. In principle, you just need to help in solving some issue to the person on whom the adoption of a favorable decision depends. In response to words of gratitude, you should answer something like “Of course, we are friends! (or partners). In no case need not be said that this favor is trifling. It will be quite natural to want to do something pleasant in return for such a pleasant “friend”.

4. Imitate the object

This is where observation is needed. Posture, intonation, facial expressions and favorite words of the object of manipulation should be carefully studied and mirrored. The more carefully this is done, the more successful the conversation will be. No wonder the English say that "like loves like." Scientists call this the "chameleon effect."

5. Controlling the pace of speech

Rhythm is very important when dealing with "difficult clients". If the manipulator himself is not completely convinced of the strength of his own argument, he should state his position quickly so as not to give the interlocutor time to look for weak points. But when the arguments are weighty, then you need to lay them out calmly and with an arrangement, offering to evaluate their impeccability.

6. Entanglement

This method is often used by scammers, psychologists consider it rather vile, however, in the life of quite decent people, there are situations when all means are good. The method consists in masking the real essence behind a veil of secondary distracting details.

7. Asking for a favor

Other partners show resistance to flattery, easily expose cunning, are indifferent to benefits, but cannot resist when they are simply asked for something. So, this is how it should be done, timidly expressing the hope of sympathy.

8. State your awareness

The best way to convince people of the need to behave civilly and legally is to let them know that their actions are being monitored. For this, a dummy surveillance camera will do (if it is not possible to install a real one), a simple reminder of the deadline for returning the book (that is, that no one has forgotten about it), and so on. In general, "big brother sees everything."

9. Using nouns rather than verbs

This rule is effective because most people feel more comfortable as part of a group. A simple example of comparing two questions:

Do you want to serve in the army?

Do you want to become an officer?

It is clear that in the second case there will be much more applicants.

10. Intimidation

People tend to constantly assess the degree of potential danger. If it is emphasized in time that the adoption of a decision favorable for the manipulator reduces the risks, the issue can be considered resolved.

11. Focusing on the benefits of the right solution

There are two ways to sell a car. If a person says that he wants ten thousand for him, he expresses not the desire of the buyer, but his will. But the phrase “I will give this Ford for 10,000” is much more convincing, since it formally takes into account the interests of both parties.